YOU CAN DO ANYTHING , BUT NOT EVERYTHING .” “
Efficiency and productivity author David Allen popularized this simple statement in his first book, Getting Things Done . In our greenhouse operations, we have limited capacity, time and resources. A quick glance at the new variety listing for the 2026 season from Ball Seed ® suppliers tallies over 500 new cultivars. “What’s new?” quickly evolves into “What works?” Our Ball Seed team is here to work with you to choose the new products that matter most for your business. They are the products that will help you maximize the use of your production space, reduce shrink and add a new product or price point. Choosing the right product form – seed, plugs, unrooted cuttings, rooted liners, bareroot, prefinished or bulbs – helps to make the best use of your time and space, optimizing turns and improving your profitability. We are your partner, providing all the product forms you need. For 2026, we have placed a stronger emphasis on yield of transplantable young plants throughout our supply chain. This starts with the highest-quality seed, tested to be sure it meets the highest standards, and continues through our unrooted supply chain to our young plant suppliers for plugs and liners. We know every plant counts. Our supply chain continues to expand with native plants ( NEW Suntacular Rudbeckia , p. 46), products optimized for use in mixed containers ( NEW SuperCal ® Blue Eyed Rose Petchoa, p. 30), and plants that provide stunning color for impulse appeal at retail ( NEW Venti™ PinkBurst Dahlia, p. 16). We look forward to working together to make 2026 a great year for North American floriculture! You can do anything! Let’s start with Coloring the World!
Senior Commercial Director JIM KENNEDY
North American Sales Manager JOHN STEINLAGE
Rudbeckia Suntacular
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